Good is the New Cool

Market like you give a damn!

12 september 2017


14.00 Inloop

14.30 Presentatie Merijn Everaarts, oprichter en CEO Dopper

15.10 Keynote Afdhel Aziz:
"Good is the New Cool"

16.10 Pauze

16.30 Presentatie Lisa Hogg, Marketing Director EMEA bij TOMS:
"How to change the world with purpose driven commerce"
Inspirational key note on TOMS being in business to improve lives and are a business that puts giving first. At TOMS, it all started with a purpose and that purpose remains at the heart of everything they do. What began as a simple idea to give a pair of shoes to a person in need for every pair sold, One for One, has turned into something much bigger, a movement, mission and purpose to improve lives through business. The purpose is what created TOMS and is deeply engrained in who they are. The fashion and footwear industry is full of strong brands and incredible designers, but itís TOMSí story - their purpose - that guides them through all aspects of the TOMS brand, from their products, to retail, partnerships and their community.
Their purpose has helped in building a loyal community of customers, partners, employees and ultimately itís what has enabled them to do such an incredible amount of good at every level of the business Ė from the shoes that they give to children in need through their giving partners, to the empowerment of each individual to make a difference with an every day purchase.

17.00 Lessons learned
Forumdiscussie met onder andere Anniek Mauser (Directeur Duurzaamheid Unilever Benelux), Jeroen Overgoor (Directeur Communication & Public Affairs
Eneco Groep) en Mark Versteegen (Directeur Sponsoring KPN). 

17.45 Afsluitende borrel

18.30 Einde programma


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