Martin Pietersen is global brand and content director at Atos, one of the TOP-partners of the IOC. 19th November he is speaker at the Olympic Webinar of Sponsorreport. How has the role as Worldwide IT partner changed in the last ten years? And what is his biggest challenge regarding Tokyo 2020?
Elie Girard, CEO Atos (l) en Thomas Bach, President van het IOC (r)
We cannot afford any mistakes in front of 4 billion ‘customers’ worldwide
How do you contribute to the fan experience of the games with your partnership?
“Through IOC technology partners and new media technologies Atos brings a rich digital fan experience enjoying the Olympic Games at your fingertips with the help of our Games Information Systems. It’s our job to diffuse the results and Games information as they happen to the waiting media, commentators, broadcasters and global feeds. We can hardly imagine the Olympic Games without fans – or let alone, without media coverage. Since the Games in Rio 2016 we can state that even though TV coverage remains the go-to medium for billions around the world; digital coverage is already outnumbering that by 2:1.”
In some uncertain times, you extended the partnership in July to 2024. What role did the corona pandemic play in the extension?
“Atos values its long-term partnership with the IOC and the circumstances of the coronavirus (COVID-19) global pandemic did not influence our decision to extend our partnership until 2024.”
What will be your biggest challenge with regards to Tokyo 2020?
“Turning a physical event securely into the most connected and digital enabled Olympic Games brings in a variety of challenges. We see how disruptive technologies – Big Data, Cloud and Cyber Security – address emerging challenges potentially impacting the experience of the Olympic Games. If I need to choose, I would say cyber security as we cannot afford any mistakes in front of 4 billion ‘customers’ worldwide.”
What will be your main take-away from the presentation?
“Alone you go quicker, together you come further. If you want to be ready for the unknown (e.g. COVID-19) you need to plan, adapt, test and collaborate with your partners closely together working towards a common goal.”
Martin Pietersen is een van de sprekers op het Olympisch Webinar van Sponsorreport op 19 november. Andere sprekers zijn Michiel Aulbers (ATPI Group), Thierry Borra (Sports Matter Consulting) en Julie Garcia Sjögrim (Canadese Olympische Comité). Inschrijven kan hier. Het webinar is gratis voor Sponsorreport-abonnees.