adidas verlengt UEFA-samenwerking

Sportartikelenfabrikant adidas heeft zijn jarenlange samenwerking met UEFA verlengt tot 2017.

Als ‘UEFA EUROTOP’-partner levert adidas weer de officiële speelbal bij alle UEFA-toernooien, waaronder het EK in 2012 en 2016. Voor het eerst krijgt adidas ook retailrechten voor de EK's. Verder worden medewerkers, functionarissen, scheidsrechters en ballenjongens komende jaren met adidas kleding uitgerust.

Herbert Hainer, CEO and Chairman of the adidas Group said: “adidas has been a clear winner of UEFA EURO 2008™ and we are looking forward to continuing this success story with the long-term extension of our contract with UEFA for one of the biggest sports events in the world. The history of adidas as a strong partner of UEFA goes back more than three decades and will continue to be an important pillar in our strategy to expand our global market leadership in football in the future.”

In addition to UEFA EURO 2012™ and UEFA EURO 2016™, the UEFA EUROTOP agreement also includes a relationship with UEFA over all the national team competitions, including major tournaments such as the UEFA European Under-
21 Championship (2011, 2013, 2015 and 2017) and the UEFA European Women’s Championship 2013 and 2017, and numerous education courses for coaches and referees through to the end of 2017.

adidas has supplied the Official Match Balls to all major UEFA tournaments since 1972, and has also been the Official Supplier of the match ball for all UEFA Champions League games since 2006. The adidas Finale ball has been used for
the UEFA Champions League Final since the 2000/2001 season. Starting from the 2009/10 season, the UEFA Europa League and the UEFA Super Cup are played with adidas balls as well. Since 2008, adidas has also been the Official Supplier of the match ball for the African Cup of Nations organized by the Confederation Africaine de Football (CAF).