Met de opening van de eerste Hublot Boutique in de PC Hooftstraat in Amsterdam werd ook bekend dat Dafne Schippers de eerste Nederlandse ‘Friend of the Brand’ wordt van Hublot. Schippers opende de nieuwe flagshipstore van het luxe Zwitserse horlogemerk.
Ricardo Guadalupe, Hublot CEO, Hublot Friend of the Brand Dafne Schippers en official partner Schaap en Citroen, vertegenwoordigd door Mark Vlijm, knipten het lint voor de officiële opening. Andere celebrities die aanwezig waren bij de opening waren Ronald de Boer, Edwin van der Sar, Siem de Jong, Wilfred Genee, Joseph Klibansky en Mr.Probz.
Dafne Schippers: "I really like Hublot’s style. The Brand goes its own way and really stays true to its DNA and philosophy. The watches are all unique and different but in every single watch you can still find the typical Hublot signature. Further, how the Swiss Brand develops and uses new and different materials makes each piece so special and unique. And of course I really love and appreciate their strong involvement in the world of sports. With their different Friends of the Brand in various universes, you can see their strong connection to the various sports disciplines as well as the athletes behind it, having the best of the best in their family. It is great and I feel honored that I am the first female track and field athlete who joins the Hublot family!”
Ricardo Guadalupe, CEO Hublot: "Following the Hublot legacy the great Usain Bolt and the world of athletics, we are pleased to announce a new partnership with Dafne Schippers. World and European Champion, the Dutch athlete is a perfect example of our ethos : « The Art of Fusion », by multiplying talents. After passing through the heptathlon and the long jump, she now shines on 100m and 200m distances. Welcome Dafne!”