Een dip in het vertrouwen binnen de Europese sponsorshipindustrie laat de blijvende uitdagingen zien die de branche heeft in het overwinnen van de COVID-19 pandemie. Dat blijkt uit het meest recente onderzoek van de European Sponsorship Association.
ESA Chairman, Andy Westlake, zei: “The dip in confidence revealed by Wave 10 of the ESA Sponsorship Sentiment Tracker indicates that we still have some way to go before our industry can return to a ‘business as usual’ mindset. The regional disparity in confidence across Europe, and the variations in sentiment between brands, rights holders and agencies, also serves as a timely reminder that no two experiences of this pandemic are the same. In fact, all of the organisations that make up our member community are experiencing unique ongoing challenges as we make a collective effort to recover from the effects of COVID-19 and get our industry back on its feet. That’s why the SST is so vital and I’d like to personally thank everyone who participates in this survey for their ongoing support and collaboration.”